Dapper & Conscious Gents
When it comes to menswear, the idea of creating a sustainable wardrobe from scratch is, without the shadow of a doubt, a daunting one.
Not to mention that men don’t necessarily enjoy shopping – Of course, I am talking in general here!
Based on a survey done in the UK, men became bored after just 26 minutes of shopping, whereas it took women 2 hours.
The need to get it done quickly might be tricking you into falling for greenwashing techniques.
See, you want to wear the brands you're used to and some might even seem to be ‘good enough’ but when you start reading about their sustainability credentials, some of those brands aren’t quite making a genuine effort to up their green game which might result in you having to limit your choices in terms of shopping options… Oh, what a hassle, right?
On top of that, shopping for menswear can be extra tricky after all pieces like a pair of chinos or a plain cotton t-shirt look pretty harmless to most of us, would you agree?
The thing is, researchers have discovered that buying one new white 100% cotton shirt weighing approximately 220g produces the same amount of carbon emissions as driving a car for 35 miles. Yep, that’s the equivalent of driving from Temple Bar to Wicklow town… for a single t-shirt!
‘Pat’ Stop: Check your wardrobe now... How many t-shirts do you see? #vroomvroom #foodforthought
But back to our good ol’ problem-fixing selves, here are some easy tips to fill your wardrobe with conscious pieces:
One of the most difficult things about trying to be more sustainable is knowing where to start – and, more importantly, where to shop. Thankfully, it's now much easier than it once was; there are so many brands – including fantastic Irish ones! – that operate with a sustainable focus in mind.
Personally, I would encourage you to do a bit of research and to ask questions, if you’re uncertain. For instance, social media is an easy way to speak quickly and directly to brands.
The end goal is to ensure you are buying
from a brand that aligns with your values.
And trust me when I say, once you start your own investigative work, your portfolio of knowledge will have grown – and you'll have a whole host of labels to choose from!
A general rule of thumb to apply when researching into whether a brand is working on their sustainability credentials is that if it's difficult to find out their stance, chances are they aren't as eco-minded as they seem.
A New Attitude
Have you ever considered the pre-loved market?